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$HOG
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Consumer Cyclical
Sector
Auto - Recreational Vehicles
Industry
Arthur Francis Starrs
CEO
5900
Employees
$23.21
Current Price
$2.47B
Market Cap
52W Low$17.09
Current$23.2143.2% above low, 56.8% below high
52W High$31.25

Insider Activity Statistics

Aggregated buying and selling activity by time period
PeriodTypeInsidersTransactionsValueSharesBuy/Sell Ratio
1 weekBuys00---
Sells00--
2 weeksBuys00---
Sells00--
1 monthBuys00--All Sells
Sells22$78,286.343,118
2 monthsBuys00--All Sells
Sells22$78,286.343,118
3 monthsBuys22$362,045.6019,0002.34:1
Sells33$155,027.237,359
See activity going back 12 months โ€” create a free account

Insider Transactions

Recent purchases and sales by company insiders
DateInsiderTypeSharesPriceValueActions
May 19, 2026
Root Jonathan R
CFO and CCO
Sale1,554$24.21$37,622.34View Details
May 11, 2026
Krause Paul J
Chief Legal Officer
Sale1,564$26.00$40,664.00View Details
Mar 12, 2026
Do Charles
Sr. Vice President, HDFSI
Sale4,241$18.09$76,740.89View Details
Mar 9, 2026
Flees Lori Ann
Director
Purchase4,000$18.89$75,545.60View Details
Mar 9, 2026
Starrs Artie
Director
Purchase15,000$19.10$286,500.00View Details
5 more transactions available โ€” create a free account to see 12 months of history

Upcoming Earnings

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Past Earnings

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Related Activity

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